Karger Publishers partners with The Charlesworth Group for WeChat Account Management solution in China
For immediate release
LONDON: 9th November 2020: One of the leading publishers in health sciences, Karger Publishers, has chosen The Charlesworth Group for their WeChat Account Management solution.
WeChat Account Management is delivered and managed by The Charlesworth Group's Beijing-based digital marketing team. It will enable Karger Publishers to deepen their existing connection with their health sciences communities in China by providing localised and tailored content within a Karger-branded WeChat environment.
Providing a direct engagement with authors
The Charlesworth Group is the leading sales and marketing agency specialising in providing digital marketing and social media services to STM publishers in China.
The Charlesworth Group's WeChat Account Management service is based on extensive in-market experience and knowledge of the academic publishing and research landscape, providing an offering which engages with followers both online and offline. Publishers can select from several WeChat service packages, which are then tailored to address the publisher’s unique challenges in the Chinese market.
Karger Publishers aims to interact with its stakeholders at every moment of their research process and offer them tailormade content and services. With WeChat being the most important multipurpose tool in China, the publishing house will more easily reach the health sciences community in the Chinese market and thus attract more submissions and increase editorial engagement.
“We want to provide customized solutions to all our stakeholders worldwide, want to reach them through the channels they prefer and are therefore looking forward to partnering up with Charlesworth Group who will give us local support in managing WeChat in China”, commented Kristina Lasotta, Head of Marketing.
Charlesworth's CEO Michael Evans comments: "The market dynamic in China is changing as the Chinese research evaluation policy begins to be implemented and a direct marketing relationship with key stakeholders is more important than ever. We are delighted to be working with Karger Publishers to help support their objectives for this market around authorship, sales and renewals and Open Access development.”
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About Karger Publishers
Karger Publishers is a worldwide publisher of scientific and medical content based in Basel, Switzerland. It is independent and family-led in the fourth generation by Chairwoman and Publisher Gabriella Karger. Connecting and advancing health sciences since 1890, Karger has been continuously evolving, keeping pace with the current developments and shifts in research and publishing. The publishing house is dedicated to serving the information needs of the scientific community, clinicians, and patients with publications of high-quality content and services in health sciences. Karger Publishers has 240 employees and is present in 15 countries around the globe.
For more information please visit karger.com
About the Charlesworth Group
With 20 years' experience in China, The Charlesworth Group is recognised globally as China's trusted partner for sales and marketing representation, technical solutions and consultancy for STM publishers internationally and across the Chinese academic market. Charlesworth is also a leading provider of language editing and author services through its Charlesworth Author Services division.
For further information on how Charlesworth supports the global STM publishing community, please visit: https://www.cwauthors.com/publisherspartnership
LinkedIn: The Charlesworth Group
Facebook: Charlesworth Author Services